Tag Archives: Millennier

millennier.com shakes up the wine world

7 Dec
Caymus 2005 shot by Alex@Vinecrowd.com

Caymus 2005 shot by Alex@Vinecrowd.com

“Demographic geekery, marketing tomfoolery, wine biz badassery, and some general awesomeness.”

Who wouldn’t love a twitter bio like that? Well, that’s Leah Hennessy, owner of Millennier, Inc. a company that reaches millennials through creative content and social media.  Yesterday she was quoted in a spot on AdAge article about millennials and the wine biz.  As someone who’s trying to shake up the wine world, I know she speaks the truth:

“[Wine marketers] only start paying attention to us once we turn 21, so unfortunately they are now kind of behind the curve in terms of the research they’ve been doing…Now everybody is playing catch-up.”

And what does that mean for us? It means we need to think outside the box. We need to develop customer focused systems (its about me, baby). We need to be interactive and integrated. Distributors who are ordertakers won’t cut it. We need to connect with our customers where they are. They are the new wine anti-elite, catch them if you can.

And, you know, you can’t fake this shit. Millennials will smell it a mile away. You don’t believe me? Ask our very own millenial @ alex@vinecrowd.com. He’ll tell you what’s wrong with the way you’re trying to sell wine. He tells me all the time.

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